Ruixing Coffee responds to Beijing store closure: normal store optimization due to epidemic

Ruixing Coffee responds to Beijing store closure: normal store optimization due to epidemic
On May 15th, it was reported that Ruixing Coffee began to shrink its front line in the Beijing market, and it is expected to close 80 stores.The relevant person in charge of Ruixing Coffee told the sauna and Yewang that due to the impact of the epidemic and other related factors, Ruixing Coffee is indeed optimizing the normal stores, and “closing and transferring” the stores with poor individual interests or overlapping customers., While continuing to open new stores, this is also the direction of the company’s store strategic adjustment.After the epidemic, more than 90% of the stores in the country resumed work, and everything was operating normally.On the Ruixing coffee applet, sauna and Yeenet searched today and found that the stores inside Beijing Fengtai Science and Technology Park Hanwei International Plaza store, Sobao Business Center store, China University of Mining and Technology University, Beijing University of Chemical Technology East Campus store display “Please forgive me for the inconvenience caused during the store upgrade. “A source said that most of these stores are closed stores.In addition, stores in multiple universities also show early closing status.Including the Beijing University of Technology Student Service Center store, the National Defense University store, etc., click to enter the discovery display, “the store is closed, come again during business hours.”Analysts said that such stores may be temporarily closed due to the impact of the epidemic, and it is not known whether they will be permanently closed.According to the news, Ruixing Coffee decided to close its stores in Beijing after the Spring Festival, because many Ruixing coffee shops in Beijing covered a range of consumer groups, but the thunder on April 2 made all stores too busy to consider and close.Stores, until mid-April, some stores began to implement the strategy of closing stores.In addition, Ruixing Coffee also implemented the strategy of closing 3 to 1 in Shenyang, closing three stores with poor data and low cup volume, and opening a previously negotiated store.Sauna, Ye Wang Wang Ziyang editor Zhu Fenglan proofreading Li Xiangling